Monday morning I walked into work and was faced with the question, "What is FourSquare?" It dawned on me that, yeah, I know you can check in on FourSquare, link it to Twitter, earn badges, become a mayor, connect with friends, make to do lists, etc. etc. But, how can a business benefit from participating in FourSquare?
Through a some research, I learned that there are some easy things businesses can do to show their presence on FourSquare.
1. Define a manage of your business-Do this by clicking "Are you the manager of this business?" under the business name and address.
2. Suggest a badge related to your business-Do this by visiting http://foursquare.com/suggest_badge and filling out the four questions about your idea for a badge and how to unlock it.
3. Brainstorm specials or promotions to offer-After you become manager, you can add specials based on mayorship, frequency of check-in, count-based check-ins, or a "wildcard" special.
FourSquare is still very new to many people. This is an ongoing blog- as I learn more information, I will create new posts describing the benefits of FourSquare. Please feel free to comment if you have any suggestions on things to add.
Thursday, May 27, 2010
Monday, May 24, 2010
How to learn each day
I realized that I always say that I love to learn, but never really showed it. As a recent graduate entering the public relations world, I know that learning can help me succeed in life. But, how do find the information to learn? Better yet, how do I apply it to my every day life?
It's important to find your nitch. For me, I love learning about social media, emerging technology and anything about the PR industry in general (which tends to be majority of the news out there). I think it's important to be well rounded and knowledgeable about the current issues and trends around the world.
Each day, I begin by reading the headlines on my iGoogle feed and searching new blog entries recommended on Twitter. However, these are just the traditional ways of learning. Often, I learn the most beneficial information from simple observation. I go into work each day with a fresh attitude and always try to understand the most important question of everything I do, "why is this important?" In addition, I participate in live discussions on Twitter.
People get their information in a variety of different ways. These methods are what works for me. By asking the question "Why?" you will be able to understand the fundamentals of the business and ultimately be successful. Knowledge can get you far in life, so now's the time to start learning.
It's important to find your nitch. For me, I love learning about social media, emerging technology and anything about the PR industry in general (which tends to be majority of the news out there). I think it's important to be well rounded and knowledgeable about the current issues and trends around the world.
Each day, I begin by reading the headlines on my iGoogle feed and searching new blog entries recommended on Twitter. However, these are just the traditional ways of learning. Often, I learn the most beneficial information from simple observation. I go into work each day with a fresh attitude and always try to understand the most important question of everything I do, "why is this important?" In addition, I participate in live discussions on Twitter.
People get their information in a variety of different ways. These methods are what works for me. By asking the question "Why?" you will be able to understand the fundamentals of the business and ultimately be successful. Knowledge can get you far in life, so now's the time to start learning.
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