Promoting the 2010 Census

Yesterday was quite a day for the Penn State Bateman team. We were confirmed to hold events at Rotelli, Schlow Library and The State Theatre in State College, Pa. Rotelli was kind enough to let us hold a trivia night and give us a special of $1 pizza and 40 cent wings--a special they are famous for during Penguin games. In addition, Rick Buck agreed to speak about the importance of participating in the 2010 Census. With two events completely ready, we are still have tons of work to solidify two panels at the library.

As Director of Corporate Relations, I am responsible for planning event logistics and relaying information to the Census Bureau. At times, this can be fairly stressful (and now is one of those times), but the relationships I am forming with the businesses is priceless to the success of this campaign. I am beyond excited for our campaign to kick off on February 1! Keep a look out for upcoming events, links, and more to our fabulous February campaign!

Rascal Flatts at BJC

So far, I haven't done a whole lot with my new internship, but what I have done has given me true insight in what it really means to be creative when marketing events. The first event the Bryce Jordan Center hosted was last Friday's Rascal Flatts concert. For the last two weeks, the marketing department has been going insane trying to please Live Nation--the promoter of Rascal Flatts. As a result, the interns hit the ground running from the first day of classes.

One thing I really enjoyed brainstorming was where to take our 6-foot cut out of Rascal Flatts. The interns and "Rascal Flatts" went to countless places to take those priceless photos and promote the event. Some of these places included, the Penn State Football Office, a cow farm on the side of the road and in Penn State's largest classroom-100 Thomas. In the end, the BJC promoted the event as best (and creatively) as possible. It's only a matter of time before the interns make their next big move!