Rascal Flatts at BJC

So far, I haven't done a whole lot with my new internship, but what I have done has given me true insight in what it really means to be creative when marketing events. The first event the Bryce Jordan Center hosted was last Friday's Rascal Flatts concert. For the last two weeks, the marketing department has been going insane trying to please Live Nation--the promoter of Rascal Flatts. As a result, the interns hit the ground running from the first day of classes.

One thing I really enjoyed brainstorming was where to take our 6-foot cut out of Rascal Flatts. The interns and "Rascal Flatts" went to countless places to take those priceless photos and promote the event. Some of these places included, the Penn State Football Office, a cow farm on the side of the road and in Penn State's largest classroom-100 Thomas. In the end, the BJC promoted the event as best (and creatively) as possible. It's only a matter of time before the interns make their next big move!