Monday morning I walked into work and was faced with the question, "What is FourSquare?" It dawned on me that, yeah, I know you can check in on FourSquare, link it to Twitter, earn badges, become a mayor, connect with friends, make to do lists, etc. etc. But, how can a business benefit from participating in FourSquare?
Through a some research, I learned that there are some easy things businesses can do to show their presence on FourSquare.
1. Define a manage of your business-Do this by clicking "Are you the manager of this business?" under the business name and address.
2. Suggest a badge related to your business-Do this by visiting http://foursquare.com/suggest_badge and filling out the four questions about your idea for a badge and how to unlock it.
3. Brainstorm specials or promotions to offer-After you become manager, you can add specials based on mayorship, frequency of check-in, count-based check-ins, or a "wildcard" special.
FourSquare is still very new to many people. This is an ongoing blog- as I learn more information, I will create new posts describing the benefits of FourSquare. Please feel free to comment if you have any suggestions on things to add.
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