Our team works very hard on the census and informing students about the importance of filling it out, but in reality, students are just a very small population of the entire Centre County region. Another thing is that it is important to get to know your audience before you can effectively reach your audience. As many of you may or may not know, our primary target market is college students, but our secondary market is low income rural residence.
Today, four of us had the eye opening experience of volunteering at the State College Area Food Bank. As we toured the facility, we learned many heart wrenching facts about the increasing numbers of residence and the harsh realities of poverty. Each year, clients are allocated eight visits to the food bank. If you’re doing the math like we were, that’s approximately once every six weeks.
The Volunteer Coordinator was kind enough to give us a tour and describe the process to us. After she was finished, it was time for us to get hands on. We wanted to interact with the clients and let them know the importance of filling out the census form. We emphasized that filling out the form can directly benefit the food bank and give them more money to operate.
At the launch of our campaign, we decided that the census is about a community coming together to work towards a common goal. No matter how big, small, rich or poor someone is, everyone counts in the census and everyone deserves the benefits. It’s experiences like today that can take you out of your world and back to reality.
Today, four of us had the eye opening experience of volunteering at the State College Area Food Bank. As we toured the facility, we learned many heart wrenching facts about the increasing numbers of residence and the harsh realities of poverty. Each year, clients are allocated eight visits to the food bank. If you’re doing the math like we were, that’s approximately once every six weeks.
The Volunteer Coordinator was kind enough to give us a tour and describe the process to us. After she was finished, it was time for us to get hands on. We wanted to interact with the clients and let them know the importance of filling out the census form. We emphasized that filling out the form can directly benefit the food bank and give them more money to operate.
At the launch of our campaign, we decided that the census is about a community coming together to work towards a common goal. No matter how big, small, rich or poor someone is, everyone counts in the census and everyone deserves the benefits. It’s experiences like today that can take you out of your world and back to reality.
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